Senior Account Executive & Account Executive
Job Description:
RESPONSIBILITIES
• Understands client’s business beyond scope of work
• Partners Junior to mid-level clients on deliverables and requirements (Owns the relationship at this level)
• Able to lead briefings with clients / prospects
• Able to draft recommendations and proposals for senior team review
• Lead discussions on owned projects
• Draft near final content – bylines, briefing books, press releases, media Q&A’s
• Quality assurance on work sent to client
• Conducting research and drawing and mining outcomes and insights
• Ability to define, lead and write case papers
• Be able to showcase the work of the team for Case Studies and prepare Award submission first draft
• Ability to think and executed integrated campaign ideas
Capabilities
• Build good journalist / influencer relationships
• Measuring the effectiveness / ROI on campaigns once they are launched
• Able to work on digital platforms - Facebook, Linkedin, Twitter, Weibo, Wechat
• Be a part of New business Pitches
Team / people skills
• Be proactive & a contributing team member
• Follow RF processes as part of a team
• Drives an insight led thinking culture amongst the wider teams
Key Skills :
Company Profile
--- --- is a public relations firm with headquarters in the United States and China. It is a large privately owned communications agency, serving corporations, governments, and non-profits
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