VP- Head of Digital Financial Products Sales for a Commercial Bank in Mauritius

Job Description:

Greetings for the day !!!

Position: Head of Digital Business

Organization: A Leading Commercial Bank

Location: Mauritius (It will be 3 years contract which is renewable)

If interested please share your updated CV at nidhi@anther.co.in

Key Responsibilities:

Digital Business Development

• Take full ownership for the sales performance and P&L responsibility of the Digital Business vertical. This entails financial responsibility for the investment budget and monitoring revenue margin.
• Achieve financial targets for all Digital Products through deep sense of ownership and strong collaboration with all stakeholders
• Improve the company's market share in Digital Products by introducing a digital business model, customer focused culture and improved experience through world class Web, Online and Mobile interaction with the Bank.
• Manage the business sales performance ranging from acquisitions, revenue, retention and customer experience targets for both retail and business banking (including merchant) segment.
• Explore, devise and maintain effective Stakeholder Management plans through a network of external alliances and various other business partners to improve digital business performance
• Building alliances and partnerships to generate revenue streams through monetisation of digital assets and for increasing digital footprint (with large merchant tie-ups, fintechs, ecommerce players, etc.)
• Lead self-service e-KYC based digital acquisition across Digi products for the Retail and Business Banking vertical of the Bank
• Optimize Business by lowering costs through digitalization and streamlining of internal processes.
• Present proposals pertaining to the expansion of Digital offerings that will have wider impact across the Organisation.

Strategy Development and implementation

• Leading and developing the Digital Engagement strategy and execution across all customer touch points. Defining relevant channel, audience and content strategies and manage a continuous, meticulously planned and documented execution plan
• Co-create a strategic Digital business roadmap and generate ideas towards achieving results in line with the overall strategy, architecting the digital roadmap for the digitization of the Retail and Business Bank customer journeys for service and product delivery
• Maintain competitor benchmarking for a superior and consistent customer experience. Responsible for developing adequate defensive strategies in order to secure customer loyalty, leverage competitive advantage, gain inspiration and ideas from competitor’s strengths, and be prepared for any new initiatives that the competition may adopt.
• Development of distinct competitive advantage in terms of digital customer value proposition, operating model, products, payments, channels and features ranges. Also, creation of possible new market segments and niches.

• Create digital sales pitch for all digital products and services to provide superior and compelling customer experience
• Prepare for product launch and digital sales communication
• Prepare all internal stakeholders before the launch with necessary trainings, webinars, demo, internal communication, FAQs etc.
• Envisage and document detailed marketing calendar for customers in collaboration with the Marketing Team. Drive the promotional mix component, the range of promotional elements from which digital products will be communicated to existing and potential customers including tele-sales, digital advertising, sales promotion, publicity etc.
• Monitor the impact of campaigns on digital sales, adoption and commercialisation, including strategic objectives, audience to be reached, size of the market, the message or product to be promoted and relative cost and benefits
• Publish engagement plan for all new digital initiatives and create a monthly ‘Coming Up’ communication to create buzz in the organization
• Stakeholder Management
• Build and maintain strong stakeholder relationships by working closely with key internal support and control stakeholders (Branches, virtual relationship hub, business intelligence, product managers, Risk, Compliance and Legal) to ideate, build and manage smooth processes related to digital businesses.
• Collaborate with other team members to analyse client requirements and develop customised solutions for payments, investment, asset and liability banking products etc.
• Manage vendors and be able to liaise with external stakeholders as the projects may require. Proactively develop relationships with key external stakeholders and vendors and key clients and external regulatory bodies
• Have the ability to present to and influence senior stakeholders to quickly be able to drive process changes across the Bank

Education and Experience Required

• Should preferably be a Postgraduate with more than 10 years of overall experience with 5 years of prior experience digital sales and distribution
• Should preferably be from a financial services background with prior experience in digital sales and customer experience
• Should be a strategic thinker, team leader and strong influencer and should be able to manage complex and diverse processes directly and indirectly by working with key local, regional and external stakeholders
• Should constantly seek and share best practices, both internally and outside of the organisation and lead sustainable initiatives to improve & enhance customer experience
• Should have strong knowledge about the digital operating models
• Strong business acumen and committed to delivering business outcomes